The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Cross Creek Subaru dedicated locally to the Love Promise?
Our Love Promise drives our active partnerships with local charities and non-profits. We're committed to not just being part of our community, but making a meaningful impact through dedicated service.
ASPCA, Tilted Animal Rescue and Adoption (TARA), Hoke County Animal Shelter
Fayetteville Beautiful, Fayetteville-Cumberland Parks and Recreation
Warrenwood Elementary School, Lucile Souders Elementary School, Anne Chestnut Middle School
Child Advocacy Center, Make A Wish, Meals on Wheels, Salvation Army , Fayetteville Operation Inasmuch
Cape Fear Valley Center, Leukemia & Lymphoma Society (LLS)
Love Promise Stories from Cross Creek Subaru
Subaru and Cross Creek Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
The Year Subaru Helped Us Say ‘Yes’ to the Animals Who Needed It Most - BECKY S
Thank you so much for your continued support and for inviting us to share how the Subaru Loves Pets® Program has impacted TARA Rescue this year. We are honored to be part of your Subaru family. Your partnership has made a genuine and measurable difference in the lives of some of our most vulnerable animals and in the lives of pets who never even entered our program. This year, your support changed everything. One of our most memorable “Underdog” stories is Twinkie, a five-month-old puppy picked up as a stray after causing a motorcycle accident. When we pulled her from the shelter, we didn’t realize she was injured. Her wounds weren’t from the accident—they were at least a month old and located exactly where they would keep her in constant pain without ever truly healing. Despite that, Twinkie remained joyful, playful, and determined to enjoy life. After talking with our vets, we made the difficult but compassionate decision to amputate her leg to give her a pain-free future. Subaru’s grant covered her $1,000 surgery and aftercare, allowing us to give her the treatment she desperately needed. Today, Twinkie is adopted, adored, and thriving with her new family and her big canine sister. Your support also allowed us to save an entire litter we call “The Potion Puppies.” These five eight-week-old pups were abandoned in a cardboard box near a lake—an area known for wild dog packs and coyotes. Without Subaru’s grant, taking on five unexpected, high-risk puppies would have stretched our small foster-based rescue past its limits. Because of you, we were able to provide full medical care, vaccinations, deworming, spay/neuter surgeries, and safe, loving foster placements. Even better: four of the five Potion Puppies were adopted at our Subaru adoption event. Seeing those once-abandoned babies go home with their new families was nothing short of incredible. Over a dozen animals found homes at that adoption event including a senior Great Dane mix. In all, 65 animals were adopted during the month of October including a blind cat named Helen. Your generosity also reached beyond our adoptable animals. Thanks to the Subaru food donation drive, we were able to provide dog and cat food to several community members facing financial hardship. This support helped keep beloved pets in their homes and prevented surrenders due to economic strain. For many families, that food meant stability, dignity, and one less heartbreak during a difficult time. And then there are the quieter emergencies—like Buster. Already in our program, he was bitten by a snake while in foster care and needed urgent medical treatment. Soon after, he developed “happy tail,” which required partial amputation to prevent further injury. Grants like Subaru Loves Pets® allow us to cover these unexpected expenses without passing the cost on to adopters or turning away animals who need us most. As a small foster-based rescue, we rely entirely on adoption fees and donations. We keep those fees as low as possible so families can afford to adopt, even though many cases, like Twinkie, Buster, and the Potion Puppies, cost far more than we ever recover. Programs like Subaru Loves Pets® make it possible for us to keep saying “yes” to the animals who don’t have anywhere else to go. Cross Creek Subaru has helped us save lives, heal the hurt ones, support struggling families, and give countless pets a second chance. We are deeply grateful for your partnership and everything you do for our rescue and our community. With heartfelt thanks, Becky Sasala Executive Director TARA Rescue
Empowering Warrenwood Students Through Love and Learning - Warrenwood E
At Warrenwood Elementary, we are deeply grateful for the support received through the Subaru Loves Learning initiative. Thanks to Cross Creek Subaru, ten of our classrooms received essential supply boxes and $500 in financial support — resources that immediately strengthened our learning environment. Our teachers shared heartfelt appreciation. One wrote, “Thank you so much for your generous donation! It is because of people like you that educators like me don’t always have to spend money out of our own pocket. This money will be used to pour back into the students at Warrenwood Elementary School. Again, thank you for your generous donation. It is truly appreciated.” Another teacher expressed how the donation helps students engage in hands-on math, ELA, and science lessons, ensuring every child has what they need to grow and succeed. Cross Creek Subaru’s generosity lightened the load for our educators and brought meaningful support directly to our students. As a school, we sincerely thank Subaru for investing in our classrooms and helping us create a place where every student can thrive.
Little Feet, Big Smiles - Courtney H
Spending the day at The Salvation Army to help children in our local community receive new socks and shoes was nothing short of inspiring. Cross Creek Subaru showed up in full force—over 15 enthusiastic volunteers ready to make a difference, one child at a time. The event was beautifully organized with stations set up to welcome families, measure little feet, and help each child pick out their brand-new socks and shoes. Watching their faces light up as they received something so essential—and often overlooked—was incredibly moving. These weren’t just shoes; they were confidence, comfort, and care wrapped into a simple act of kindness. Lunch was provided for families and volunteers, giving everyone a chance to come together, share conversations, and truly feel the heart of our Fayetteville community. The teamwork between Cross Creek Subaru and The Salvation Army made the day flow with warmth, joy, and a shared commitment to supporting those who need it most. It was a meaningful reminder of what the Subaru Love Promise is all about—showing up, giving back, and lifting our community together. I’m grateful to have been part of such an impactful and joy-filled event.
Strength in Community: A Day with the Rick Herrema Foundation - Magdalena G
Partnering with Cross Creek Subaru to volunteer at the Ruck Herrema Foundation (RHF) event was truly an incredible experience. Cross Creek Subaru stood out as the only car dealership giving back to the military community that day, and that level of dedication genuinely impressed me. Having been involved in the military community for years, it meant so much to work alongside a team that shares the same passion for service. The Cross Creek Subaru volunteers jumped right in—helping the RHF team run the obstacle course, cheering on participants, and bringing contagious energy that kept contenders excited and motivated. It was a day filled with community, connection, and fun. More importantly, it was a day that brought the military community together through an uplifting, family-friendly sporting event. I’m grateful to have been part of such a meaningful partnership, and I look forward to supporting more events like this with Cross Creek Subaru in the future.
A Mother’s Gratitude from Miles Away - Marcina M
I wanted to take a few minutes of your time to thank you for having such an AMAZING employee name, Savanna Nelson. I've haven't met her personally, but I've had the opportunity to speak with her numerous times concerning my son's car. My son, Jairus McKinley, was recently in a car accident. His father and I are several miles away and I'm trying to help him navigate adulthood and this process. This is very new to Jairus, and we didn't need him to become discouraged and lose focus. Thankfully, every interaction with Savanna Nelson has been extremely kind and supportive. She's followed up unlike a lot of other people we encounter in this world. She's professional, respectful, detailed, understanding and patient. I just can't imagine trying to do this without Savanna's assistance. My son echoes the same sentiment. I certainly don't mean to take up your entire day with an email, but I requested your contacts so that you know how GRATEFUL we are for Savanna Nelson and her impeccable customer service skills. Please let Savanna know how much our family from Arkansas appreciates her.
a beautiful partnership - Lexie P
Cross creek Subaru partnered with the Leukemia & Lymphoma Society and Cape Fear Valley Health through the Subaru loves to care initiative. The partnership involved delivering blankets and messages of hope to cancer patients. The Cross Creek Subaru team was incredibly dedicated and supportive to the patients and the program.
Cross Creek Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Fayetteville, this is a harsh reality. Helping others strengthens communities, which is why Cross Creek Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Cross Creek Subaru have helped nearly 900,000 children and adults in urgent need. On 02/16/2025, Cross Creek Subaru donated 120 shoes/socks to The Salvation Army of the Sandhills. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Helping the homeless community of Fayetteville - Christina W
Cross Creek Subaru's generously donated over 30 pairs of shoes, boots, pants and hats to the Face to Faith Homeless Ministry at Southview Baptist Church. Your thoughtful contribution is invaluable in supporting our mission. It enables the Face to Faith Homeless Ministry team to continue meeting the pressing needs of the homeless community in Fayetteville. On behalf of everyone evolved, we extend our heartfelt gratitude for your kindness and generosity. Your support truly makes a difference.
Cross Creek Subaru of Fayetteville NC Carolinas Cycling Association Road Cycling Championship - Mike T
The Cross Creek Cycling Club (C4) of Fayetteville, NC hosted the Carolinas Cycling Association (CCA) North Carolina and South Carolina Regional Road Cycling Championships on April 26-27 in the Town of Wade, NC. Racers represented 50 cities from North Carolina and 35 cities from South Carolina, as well as from nine states and Washington D.C. across multiple amateur race categories in both the men’s and women’s divisions. The 17-mile road race course started and finished at the Wade Community Fire Department, challenging riders with road race distances ranging from 34 miles to 68 miles. Specifically, the competition included a category for para cycling athletes. These athletes continue to inspire everybody.
Going Above and Beyond for the CAC! - John W
The Child Advocacy Center has been serving abused children in the Cumberland County area for over 32 years in an effort to be a place of healing and hope for the children and families we serve. Last year the center received referrals involving 772 children who had potentially been abused in one way or another. We offer forensic interview and victim advocacy services for our clients as well as therapy. The CAC is also out in the community raising awareness and educating the public regarding the plight of many of our children who suffer at the hands of those who should love and care for them the most. As a non-profit, it is always nice to have a "trusted friend" to help with our mission. Cross Creek Subaru in Fayetteville certainly came thru this year with a phenomenal donation! Working with Courtney Hembree has been an absolute pleasure. Cross Creek has also gone above and beyond by talking up the work of the CAC to it's customers and employees. From helping with a float in the Christmas parade to raising almost $35000 for the CAC, our friends at Cross Creek Subaru are phenomenal and they are truly making a difference in their local community! Thanks Cross Creek Subaru from the Child Advocacy Center team!
