The 2023 Subaru Love Promise Community Commitment Award

The 2023 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Cross Creek Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

ASPCA, Tilted Animal Rescue and Adoption (TARA), Hoke County Animal Shelter

TerraCycle, Fayetteville Beautiful, Fayetteville-Cumberland Parks and Recreation

Warrenwood Elementary School, Lucile Souders Elementary School, Anne Chestnut Middle School

Child Advocacy Center, Make A Wish, Meals on Wheels, Toys for Tots, Fayetteville Operation Inasmuch, Rick Herrema Foundation (RHF), Cross Creek Cycling Club

Cape Fear Valley Center, Leukemia & Lymphoma Society (LLS)

Did Cross Creek Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Cross Creek Subaru

Subaru and Cross Creek Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Thank You from Fayetteville Area Operation Inasmuch! - Barbara S

Thank you to Cross Creek Subaru for donating socks for our homeless Family. We never have enough socks! We are grateful for our partnership with Subaru as we work together to serve 'the least of these' of Fayetteville! Craig Morrison, Executive Director, gratefully accepts this donation from the Cross Creek team.

Fayetteville Area Operation Inasmuch
Thank You from Fayetteville Area Operation Inasmuch!

10/10 Recommend - Taylor A

Had a wonderful experience with Emily. The process was incredibly simple and stress free. We ordered a vehicle, and it came sooner than expected. This was honestly the best and easiest experience I’ve ever had buying a car. Everyone was transparent about prices and didn’t try and nickel and dime or play any tricks. Would recommend a million times over.

10/10 Recommend

Thank You Maggie! - Sara K

I took my car here for an oil change and an oil plug replacement. I did the service express in a reasonable amount of time. And the staff was lovely. I had a lady named Maggie help me, who was phenomenal and was one of the most genuine customer service representatives I’ve met in a while. Would definitely recommend servicing your car here.

Thank You Maggie!

A+ Dealership! - Benjamin H

The dealership associates are always friendly and helpful. The team working the service center are knowledgeable and care about their customers (and the cars). The sales associates are transparent and ready to educate and make conversation about the cars. The prices are still what you would expect from a dealership (service and sales), but significantly more realistic and fairer compared to nearly every other brand. A+

A+ Dealership!

They Treated Me Like Family! - Moises G

This place is a gem in Fayetteville! The customer service was simply phenomenal. The rep Mrs. Maclovia really made me feel at home. She guided me through the process from start to finish and welcomed me in like family. This is definitely the place I’ll be getting my Subaru finished.

They Treated Me Like Family!

Fantastic Team! - Mark P

Cross Creek Subaru is my dealer of choice. Sam Johnson is a great guy who is lucky to have a fantastic team. Jay Barr is the Service Manager. His leadership is evident with the quality of dependable service you receive here. From check in to finish, his team is on their game. Rhonda checked me in today. What an efficient & pleasant lady. You won’t be disappointed with this dealership. I’ve purchased four Subarus from Sam Johnson and when I need another one, I’ll be back. Keep up the great work!

Fantastic Team!

Friendly and Accommodating! - Pauli L

Easy to work with. Very responsive sales consultant. Love Emily. Finance staff very accommodating explaining different policies and procedures. Thanks Cory, made everything work as well as management. Staff was efficient, friendly and accommodating. Thanks Jason. Plus the tv in the guest area had HGTV!

Friendly and Accommodating!

I highly recommend this dealership! - Christian C

Today, I took my wife's SUV to change its tires. From the beginning everyone provided assistance with professionalism and great attitude. The service manager Mr. Jay was very attentive. He listened to my needs and offered me the best tires for a good price! Also, a big shout to Mr. Miguel Cruz from the service department, he is very knowledgeable, informative and professional. I highly recommend this dealership to everyone. They care about their customers!

I highly recommend this dealership!

Appreciation! - Maria G

Erik was very helpful throughout our car receiving major repairs. We are extremely appreciative of the work him and the team at Subaru did for us. They made the whole process easy and much less stressful. We will definitely be returning for any of our car needs.


Amazing Experience - Zack H

Was an amazing experience. The entire process was easy, and the people are extremely friendly. They will answer any questions that you have and will help you out anyway they can. Best car buying experience ever!

Amazing Experience