The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Cross Creek Subaru dedicated locally to the Love Promise?
Our Love Promise drives our active partnerships with local charities and non-profits. We're committed to not just being part of our community, but making a meaningful impact through dedicated service.
ASPCA, Tilted Animal Rescue and Adoption (TARA), Hoke County Animal Shelter
Fayetteville Beautiful, Fayetteville-Cumberland Parks and Recreation
Warrenwood Elementary School, Lucile Souders Elementary School, Anne Chestnut Middle School
Child Advocacy Center, Make A Wish, Meals on Wheels, Salvation Army , Fayetteville Operation Inasmuch
Cape Fear Valley Center, Leukemia & Lymphoma Society (LLS)
Love Promise Stories from Cross Creek Subaru
Subaru and Cross Creek Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
a beautiful partnership - Lexie P
Cross creek Subaru partnered with the Leukemia & Lymphoma Society and Cape Fear Valley Health through the Subaru loves to care initiative. The partnership involved delivering blankets and messages of hope to cancer patients. The Cross Creek Subaru team was incredibly dedicated and supportive to the patients and the program.
Cross Creek Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Fayetteville, this is a harsh reality. Helping others strengthens communities, which is why Cross Creek Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Cross Creek Subaru have helped nearly 900,000 children and adults in urgent need. On 02/16/2025, Cross Creek Subaru donated 120 shoes/socks to The Salvation Army of the Sandhills. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Helping the homeless community of Fayetteville - Christina W
Cross Creek Subaru's generously donated over 30 pairs of shoes, boots, pants and hats to the Face to Faith Homeless Ministry at Southview Baptist Church. Your thoughtful contribution is invaluable in supporting our mission. It enables the Face to Faith Homeless Ministry team to continue meeting the pressing needs of the homeless community in Fayetteville. On behalf of everyone evolved, we extend our heartfelt gratitude for your kindness and generosity. Your support truly makes a difference.
Cross Creek Subaru of Fayetteville NC Carolinas Cycling Association Road Cycling Championship - Mike T
The Cross Creek Cycling Club (C4) of Fayetteville, NC hosted the Carolinas Cycling Association (CCA) North Carolina and South Carolina Regional Road Cycling Championships on April 26-27 in the Town of Wade, NC. Racers represented 50 cities from North Carolina and 35 cities from South Carolina, as well as from nine states and Washington D.C. across multiple amateur race categories in both the men’s and women’s divisions. The 17-mile road race course started and finished at the Wade Community Fire Department, challenging riders with road race distances ranging from 34 miles to 68 miles. Specifically, the competition included a category for para cycling athletes. These athletes continue to inspire everybody.
Going Above and Beyond for the CAC! - John W
The Child Advocacy Center has been serving abused children in the Cumberland County area for over 32 years in an effort to be a place of healing and hope for the children and families we serve. Last year the center received referrals involving 772 children who had potentially been abused in one way or another. We offer forensic interview and victim advocacy services for our clients as well as therapy. The CAC is also out in the community raising awareness and educating the public regarding the plight of many of our children who suffer at the hands of those who should love and care for them the most. As a non-profit, it is always nice to have a "trusted friend" to help with our mission. Cross Creek Subaru in Fayetteville certainly came thru this year with a phenomenal donation! Working with Courtney Hembree has been an absolute pleasure. Cross Creek has also gone above and beyond by talking up the work of the CAC to it's customers and employees. From helping with a float in the Christmas parade to raising almost $35000 for the CAC, our friends at Cross Creek Subaru are phenomenal and they are truly making a difference in their local community! Thanks Cross Creek Subaru from the Child Advocacy Center team!
American Red Cross at Cross Creek of Fayetteville, NC - Azia M
The American Red Cross mobile collections of Wilmington, NC was honored to be at the Cross Creek Subaru of Fayetteville, NC today! These contributions helped our organization, because we were able to collect 22 units of whole blood. Very much appreciated because we left with more than we came with! Each donor that came in was very kind, and showed Red Cross tons of love! Courtney from the Cross Creek of Subaru is a very genuine, welcoming person and was a great sponsor! We had many donors that also came in to donate but was unable to do, but we always reassure those guys, “you made the first step, by trying” to make a lifesaving donation that could potentially save you or a loved one! Each of our staff from American Red Cross team want to send a Thank You to everyone and the Subaru of America! -Azia, Kevin, Trevor, Scarlett
Cross Creek Subaru Makes a Lasting Impact at The Rick Herrema Foundation's Ninja Warrior O-Course - Abby B
The Rick Herrema Foundation (501c3) is proud to recognize the incredible support provided by Cross Creek Subaru during our Ninja Warrior Obstacle Course event in Fayetteville, NC. Their contribution played a key role in creating a meaningful, high-energy experience for military families across the Fayetteville community. This event was designed not only for fun and fitness but also as a tool for reintegration to help service members and their families reconnect, build trust, and strengthen bonds after time apart. Thanks to the involvement of community partners like Cross Creek Subaru, we offered two weekends full of joy, encouragement, and shared achievement free of charge to our Military community. What made their support truly stand out was the way their staff showed up, not just as volunteers, but as active participants. Team members from Cross Creek Subaru ran the courses alongside families, cheered them on, and brought warmth and energy that elevated the entire event. Their willingness to go the extra mile helped create a welcoming, inclusive environment where families felt truly supported. Their dedication exemplifies what it means to serve not only customers but the community. We’re grateful for businesses like Cross Creek Subaru who led with heart and stand with military families in such impactful ways.
Subaru Retailers Team Up to Support Hurricane Relief Efforts - Jess M
At Cross Creek Subaru, we’re always ready to step up and support our communities, especially in times of crisis. This commitment is at the heart of the Subaru Love Promise®. When Hurricanes Helene and Milton devastated the Eastern region, Subaru retailers like us immediately sprang into action. Alongside other Subaru retailers, Subaru of America, and local organizations, we assessed the most urgent needs in the affected areas. It quickly became clear that local food banks were struggling to keep up with the surge in demand as they worked to support people hit hardest by the storms. In response, we teamed up with 67 Subaru retailers across the region to launch a $400,000 match campaign to aid the hurricane relief efforts of Feeding America®. Cross Creek Subaru proudly contributed $5000 to this initiative. While the immediate impact of the storms fades from the headlines, many of our neighbors continue to face long-term challenges like food insecurity, water shortages, power outages, and limited access to essential services. Thanks to the collective generosity of Subaru retailers and the communities we serve, an additional $18,427 was raised. This brings the total impact to $418,427, or over 4,100,000 meals for those in need. "As one of the nation's largest disaster relief organizations, the Feeding America network of food banks and partner agencies is deeply rooted in communities across the country. Together, our partnership with trusted Subaru dealers has helped expedite emergency food assistance and supplies to people who need it most. We are immensely grateful," said Feeding America Chief Development Officer Casey Marsh.
Grateful for the unwavering support - Becky S
This marks our 8th year of partnering with Cross Creek Subaru, and thier continued dedication makes a real difference. At our recent event we were thrilled to find homes for over 30 animals including 15 dogs, several of whom were #underdogs (senior or special needs animals). Thier commitment to the community shines through beyond this one event to include a food drive to support one of our state's most economically challenged shelters. We are grateful for thier support and can't wait to join forces again next year!
Thank you for your generosity, Cross Creek Subaru! - Kanisha J
On behalf of Warrenwood Elementary School, I would like to extend our deepest gratitude for your generous adoption of 10 of our dedicated teachers. Your unexpected support has brought immense joy to our educators, and the $500 gift to each teacher will have a significant impact on their ability to create dynamic and enriching learning environments for our students. As you may know, teachers often invest their own resources to bring their classroom visions to life, ensuring that every student has the opportunity to thrive. Your thoughtful contribution not only eases this burden but also directly supports our mission to provide a safe, supportive, and challenging environment for all. We are incredibly fortunate to have partners like Cross Creek Subaru who are committed to giving back to the community. Your support will help our teachers meet their students' goals and enhance the educational experience at Warrenwood Elementary. Thank you once again for your kindness and generosity. We are grateful for your partnership and look forward to the continued success of our shared efforts in making a positive impact on the lives of our students.
