The 2027 Subaru Impreza Is Coming to Cross Creek Subaru: All-Wheel Drive Now Starts at $24,595

October 19th, 2026 by

All-wheel drive just got more affordable. Subaru has announced pricing for the 2027 Impreza, and the base model starts at $24,595 MSRP, which is $2,000 less than the 2026 model’s starting price. That makes it the most affordable all-wheel-drive compact car on sale in the U.S. The new Impreza is set to arrive at Subaru retailers in late 2026, and we can’t wait to get it on our lot.

One Engine, Two Trims

The 2027 lineup is simple: Impreza and Impreza RS. Both come with a 180-horsepower, 2.5-liter SUBARU BOXER® engine, a Lineartronic® CVT, and Subaru Symmetrical All-Wheel Drive. Both also include paddle shifters with an 8-speed manual mode and dual-mode SI-Drive with Intelligent and Sport settings.

Inside, Subaru has refreshed the materials, with updated stitching on the center console and revised door panels. You also get 23.7 cubic feet of cargo space with the rear seats up and 52.9 cubic feet with them folded down.

2027 Impreza: Starting at $24,595

The base trim is well equipped for the price:

  • 17-inch dark gray alloy wheels
  • EyeSight® Driver Assist Technology, including Pre-Collision Braking, Lane Keep Assist, and Advanced Adaptive Cruise Control with Lane Centering
  • Dual 7.0-inch touchscreens with wired Apple CarPlay® and Android Auto™
  • Dual-zone automatic climate control
  • Keyless Access with Push-Button Start
  • LED steering responsive headlights with high beam assist
  • USB-A and USB-C charging ports

2027 Impreza RS: Starting at $29,495

The RS keeps its 2026 price while adding sportier styling and more technology:

  • 18-inch dark gray alloy wheels, fog lights, and a Crystal Black Silica roof spoiler
  • Black RS cloth upholstery
  • 11.6-inch Multimedia System with wireless Apple CarPlay® and Android Auto™
  • An upgraded wireless smartphone charger
  • Standard all-weather package with heated front seats, heated mirrors, and a windshield wiper de-icer
  • Blind-Spot Detection with Rear Cross-Traffic Alert and Emergency Lane Keep Assist
  • MySubaru Connected Companion services, with a 5-year trial included

An optional package ($2,070 MSRP) adds a Harman Kardon® 10-speaker audio system, a power moonroof, and a 10-way power front seat with lumbar support.

Colors

Choose from Crystal Black Silica, Crystal White Pearl, Ice Silver Metallic, Magnetite Gray Metallic, Sapphire Blue Pearl, and the newly available Ignition Red. Citron Yellow Pearl premium paint is also available for $395 MSRP.

Pricing at a Glance

Trim Transmission MSRP
Impreza CVT $24,595
Impreza RS CVT $29,495

Destination & Delivery is $1,245 and may vary by state. Prices shown are MSRP and exclude taxes, title, and fees.

Be First in Line

The 2027 Impreza is assembled in Gunma, Japan, and arrives in late 2026. If you’re shopping for an affordable, all-weather, all-wheel-drive car, now is a great time to talk with our team. Contact Cross Creek Subaru today to learn more, ask about availability, or get on our list for the new Impreza.

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