Subaru Named Highest-Rated Automotive Brand in Forbes’ Best Brands for Social Impact — Fourth Year in a Row

Subaru Continues Its Legacy of Doing Good: Top Automotive Brand for Social Impact Four Years Running

At Subaru, being “More Than a Car Company®” isn’t just a tagline — it’s a commitment that customers continue to notice and reward. For the fourth consecutive year, Subaru of America has been recognized as the highest-rated automotive brand on Forbes’ prestigious 2026 Best Brands for Social Impact list. The automaker also ranked among the top three brands overall, a remarkable achievement that highlights its deep dedication to community, sustainability, and trust.

The Forbes Best Brands for Social Impact ranking, developed in partnership with customer insights firm HundredX, is based on more than 4.5 million ratings from over 200,000 consumers. Nearly 5,500 brands were evaluated, with only 300 making the final list. Consumers independently nominated and rated companies across key areas including:

• Brand values and trust
• Social stances
• Community impact
• Sustainability

This consumer-driven approach ensures the rankings reflect genuine public perception rather than corporate self-reporting.

Jeff Walters, President and Chief Operating Officer of Subaru of America, shared:

“Supporting our communities is central to who we are as a company, and we are honored to be named the top automotive brand for the fourth consecutive year. The recognition underscores the continued impact of the Subaru Love Promise and the meaningful work we achieve together with our retailers, employees, and partner organizations.”

What Powers Subaru’s Social Impact Success?

The foundation of this recognition is the Subaru Love Promise® — Subaru’s long-term vision to show love and respect to everyone while actively supporting communities and customers nationwide. Through the Subaru Love Promise and the SOA Foundation, Subaru and its network have:

• Donated more than $340 million to causes the Subaru family cares about over the past 20 years
• Logged over 115,000 volunteer hours by employees
• Manufactured vehicles in zero-landfill facilities, including Subaru of Indiana Automotive — the only U.S. auto plant designated a backyard wildlife habitat by the National Wildlife Federation

These efforts demonstrate that Subaru isn’t just building reliable, capable vehicles — it’s building a better future.

Why This Matters to Subaru Owners and Fans

This consistent top ranking reflects what Subaru owners have known for years: driving a Subaru means being part of something bigger. Whether it’s supporting local food banks, environmental conservation, education initiatives, or disaster relief, Subaru retailers and customers actively participate in making a positive difference.

Ready to join a brand that gives back as much as it drives forward? Explore our current Subaru inventory or schedule a test drive today. When you choose Subaru, you’re choosing a vehicle — and a company — that truly cares.