Subaru Loves to Care: A Decade of Warmth, Support, and Hope for Blood Cancer Patients

June 9th, 2026 by

In a world where a blood cancer diagnosis happens roughly every three minutes in the U.S., moments of comfort and human connection can make a profound difference. Subaru of America understands this deeply. Through its long-running Subaru Loves to Care® initiative, the automaker has partnered with Blood Cancer United (formerly The Leukemia & Lymphoma Society) for over 10 years, becoming the largest automotive donor to the organization.

As of June 2026, this powerful collaboration has reached more than 550,000 cancer patients and their families nationwide with financial assistance, essential comfort items, and heartfelt messages of hope.

Bringing Warmth and Support to Those Who Need It Most

Cancer treatment is grueling. Many patients face not only the physical toll but also feelings of isolation, weakness, and cold. Subaru and its retailers are stepping in with practical, compassionate help:

  • Warm blankets distributed to patients at hospitals and cancer treatment centers throughout June.
  • Handwritten messages of hope from Subaru team members and community supporters.
  • Financial assistance through the Blood Cancer United Urgent Need Program, helping over 1,800 pediatric, adolescent, and young adult blood cancer patient households cover non-medical expenses like transportation, food, housing, and utilities.

This work perfectly aligns with Subaru’s More Than a Car Company® ethos and its broader Subaru Love Promise®.

Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc., shared:

“Year after year, the partnership between Subaru and Blood Cancer United reflects our shared commitment to supporting individuals and families facing cancer and other critical illnesses. Together with our retailers, we’re proud to deliver comfort, care, and encouragement when it’s needed most.”

How You Can Make a Difference This June

Subaru is making it easy for the public to join the cause during June 1–30, 2026:

  1. Double Your Impact: Subaru will match online donations to Blood Cancer United dollar-for-dollar, up to $100,000 total.
  2. Shop with Purpose: Every “Health & Wellness” Badge of Ownership ordered through Subaru Gear will trigger a $1 donation (up to $5,000 total).
  3. Write Messages of Hope: Visit your local Subaru retailer to leave encouraging notes for patients in your community.

To learn more or get involved, visit:

E. Anders Kolb, M.D., President and CEO of Blood Cancer United, emphasized the human element:

“This program goes beyond donations to deliver meaningful care and compassion. At its core, this effort is about creating human connections during some of life’s most challenging moments.”

Final Thoughts

Subaru’s decade-long commitment proves that businesses can be forces for genuine good. By combining resources, community engagement, and simple acts of kindness like warm blankets and handwritten notes, Subaru Loves to Care is helping patients feel seen, supported, and less alone in their fight.

Whether you donate, shop the special gear, or write a message, every action contributes to a much larger wave of support for families facing blood cancer.

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