Join the Cross Creek Subaru SubieCrew: Subaru’s New Local Owner Community Is Here

Love your Subaru? Now there’s a new way to share that passion with people who feel the same way. Subaru of America has launched SubieCrew, a reimagined ambassador and owner engagement program that connects Subaru owners and fans through local chapters, shared experiences, and community impact. Fifty new chapters are being established nationwide, and Cross Creek Subaru is excited to help spread the word.

What Is SubieCrew?

SubieCrew builds on more than a decade of owner advocacy with a new, hyperlocal, chapter-based model. Instead of a single national program, owners and enthusiasts can now find a community close to home, led by fellow Subaru fans who live and drive where you do.

How the Chapters Work

Nearly 700 ambassadors power the program. Each of the 50 new chapters is led by a Chapter Lead, a Director, and a group of specialized ambassador teams selected when the chapter is founded. Ambassadors lead events and activities with support from Subaru of America, its national retailer network, and thousands of active volunteers.

Chapters will develop events and experiences built around the Subaru Love Promise® pillars, turning shared passions into meaningful community action.

What You Can Expect

SubieCrew events run the gamut, from large flagship gatherings tied to new vehicle launches to more casual get-togethers, such as:

• Cars & Coffee meetups
• Trailhead gatherings
• Pet adoption events
• Community cleanups

Ambassadors create and manage their own events through a new web app, with group participation goals and real-time RSVP tracking that make it easy to rally a crowd.

As a SubieCrew Member, you can:

• Discover ambassador-led events in your area
• Take part in special experiences at select gatherings
• Connect with fellow Subaru enthusiasts nationwide
• Share ideas to help shape your SubieCrew community

Ambassadors also receive special access to events, product development opportunities, and perks from partner brands, including complimentary SiriusXM radio.

Why Now?

Subaru’s research shows that today’s owners want real-world connection. A majority of Gen Z and Millennial consumers feel digitally exhausted and are looking for more in-person experiences. Subaru owners already have remarkable passion for the brand, their hobbies, and their communities, and SubieCrew gives that passion more structure, resources, and reach.

Get Involved

Ready to join? Visit thesubiecrew.com to find your local chapter, check out upcoming events, and become a member. And if you’re a Cross Creek Subaru customer with questions about the program, stop by or contact our team. We’d love to hear what you’re hoping to see in your community.